Online Games can be used as a unique way to reach and engage the consumer however, too many companies including Ad Agencies fail to successfully accomplish this.

Games Not Ploys

Has this ever happened to you? You input all your information so you can play a promotional online game and not only is the game a simple lackluster experience but, the company offered you nothing for going through the whole process. Next thing you know you have loads of email promotions clogging up your inbox.

Surprisingly many online marketing companies and commercial businesses would rather trick the user into volunteering personal information with empty product promotions and simple game concepts rather than engage the user with entertaining games and tangible rewards.

Your online game promotion should:

• engage with interactivity (prompt for action)
• deliver tailored information (individualized experience)
• acquire specific user information (not just email and zip code)
• reward for action (incentify product purchase)
• reinforce brand/product identity