Noise Digital, Degree Deodorant, eTalk Daily, le château, and
Weekly Scoop

Fashionista Challenge

The Fashionista Challenge, built for Noise Digital is an online game within an integrated advertising campaign which incorporates the popularity of celebrities and the excitement of predictive markets to promote mainstream product brands in print, television and consumer goods. Fashionista Challenge was developed for Noisemedia to cross promote Scoop Magazine, eTalk Daily(CTV Television), Le Chateau retail clothing and Degree Deoderant for women and is a collaboration of multiple websites, brands and unique content. The game is targeted to young, north american females and the campaign is advertised during primetime television. This campaign won Best in Show award at W3 and a Merit Award at the 2006 Lotus Awards.